Five countries. Three continents. One goal.
To cook better than any chef has cooked before.

1. We admire people who work hard. We dislike people who don't pull their weight in the boat.
2. We admire people with honesty—who say things as they are.
3. We admire people who work with gusto. If you don't enjoy what you're doing, we beg you to find another job. Be happy with what you're doing or you will live a long life dead.
4. We admire people who don't suck up to their bosses.
5. We admire people who hire people good enough to surpass them. We dislike people who are so insecure that they want everyone else to be incompetent. Such people are cancerous.
6. We admire people with manners who treat other people like people.
7. We admire people who desire to build themselves into formidable opponents.
8. We admire people who do the hard work, even when they don't feel like it.
9. We admire people who hold themselves to ridiculously high standards.
10. We admire people who handle brutal facts and uncomfortable truths, as disgusting as they may be.
11. We admire people who focus on producing truly great work. No company gets rich by underpaying their employees. Pay peanuts and you get monkeys.
12. We admire people who are ready to argue with the teachers when they know they are right. We dislike people who recognise genius and resent it.
13. We admire people who work to be the best—people who aim to hit home runs each time, no matter what it may cost in agony and overtime. We dislike incompetent amateurs.