Our Bets:

Companies don't want designers to implement styles or design. They'd much rather use AI to do it themselves, faster and cheaper.

The job of designers or agencies will become almost completely about design thinking. AI will be able to handle almost all execution and the designers would just be there to solve problems and come up with ideas.

Products and websites need to be geared for agent usage. Agents will become major users of websites and products themselves. This needs to be factored into the design.

This is why we build design systems for both teams and LLMs.

Harnessing an AI-first approach to accelerate our craft. Our agentic design and engineering process keeps us at the forefront of what's possible.

1. 1

   Exploration is fast. Judgement is not.

   Agentic coding has reached a point where developers can code faster than designers can design. This makes the usual design-first approach that most agencies use constrained by how quickly they can create various design explorations in Figma. Our approach involves exploring design variants in code itself, then later refining and polishing in Figma, not the other way around.

2. 2

   Speed requires agility.

   Working faster increases the need for a clear process. One of the first things to break when an agency begins to move faster is their process. Instead of fighting that and creating rigidity that ends up limiting our speed, we made our process structured yet agile and autonomous to allow us to move even faster.

3. 3

   Strong ideas survive testing.

   When many directions are explored, weak ideas reveal themselves quickly. The strongest concepts continue to hold up as they are continuously tested, expanded, reinvented, and refined. The industrial or digital age has never been able to kill forks and spoons.